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For as long as the hot rod has existed, there have been car clubs. At the local, regional, and national level, these enthusiast organizations have relied on new memberships to survive and thrive in a rapidly changing motor vehicle climate.
For this project, I was tasked to create an informational mailer for a local car club. This newsletter would exist to educate people that may be new to “hot rodding” and the "Kustom Kulture," lifestyle. It would serve as an overview of what the scene is all about in an effort to debunk stereotypes and bring in new members.
Programs used for this project: Adobe Photoshop and InDesign.