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GameStop is the largest video game retailer in the United States. The company operates 7,267 retail stores throughout the United States, Australia, New Zealand, and Europe.
For this project, I was tasked with showing GameStop how they could incorporate printed vinyl graphics into their storefront windows. They were looking for a cleaner look as well as a way to showcase their new video projectors that would display video advertisements directly on the glass at the front of the store.
These conceptual renderings were used as part of sales pitch to GameStop executives showing how to properly mix new and traditional advertising media.
Programs used for these projects: Adobe Photoshop and Illustrator.